The consequences of political tensions between the United States and China continue to be damaged on the apple. The growth projections in the Chinese market are now getting in front of a more challenging panoam, just a few months ago. The latest data is an important This decrease in iPhone posts in China in the first quarter of this 2025.

According to IDC research company, Apple experienced a 9% decrease compared to the same period of the previous yearA contrast with the overall growth of the Chinese smartphone market increased by 3.3%. This landing transforms the apple into the only important provider to see that its shipments are reduced in this important period.

Apple significantly reduced its participation in the Chinese market

IPhone posts reached 9.8 million, which resulted in a 13.7% market share for Apple. This figure represents a remarkable decrease compared to the previous quarter in which the company competes with 17.4%quota. This decline tendency has already been expanded in seven neighborhoodsIt proposes structural difficulties for the Cupertino company in the Chinese market.

While Apple is struggling to protect its territory, local sellers are developing. Xiaomi, the leader of the Chinese market, has achieved an impressive increase in its shipments, reached 13.3 million, and then followed by other local companies as can be seen in the graph below:

In the first quarter of China, smartphone sales graph 2025

According to IDC, an important factor that explains Apple’s backfire lies in the premium price strategy. This structure It prevented the company from fully benefiting from the new government subsidies. To encourage the consumption of electronic products introduced at the beginning of the year. These subsidies offer 15% repayment in products at a price of less than 6000 Yuan (about 715 euros).

Interestingly, the basic model of the iPhone 16 makes you think that many consumers may prefer a little cheaper alternatives to benefit from subsidies, with the 5999 starter price.

Inevitably, this economic context is intertwined with tariff tensions between the United States and China. While smartphones are sometimes exempted, Uncertainty and the possibility of future tariffs may affect consumer purchasing decisions And in the long -term apple pricing strategy. For now, the preference of local brands such as Xiaomi, which competitive devices at more accessible prices, has been strengthened by government policies trying to increase internal consumption.

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