Nothing opens the door for bloatware and advertising to anger users.

Nothing just opened the door bloated software already Ads on the lock screen your operating system. With the launch of the beta version Nothing OS 4.0The company has made a decision that has already caused dissatisfaction among users and promises to be very controversial.

Last Friday, Nothing confirmed that Nothing OS 4.0 will come with some third-party apps pre-installed and will include a feature called Eye lock which will display “helpful” and “curated content” disguised as wallpaper.

The company, led by Carl Pei, justified its decision due to the cost of the bill of materials for its devices, which is higher than that of other manufacturers. For this reason, Nothing decided to start exploring new “sustainable revenue paths” that would eliminate the need for them to pass on much of the cost to the buyers of their devices. What they consider decisive for maintaining prices for their mid- and low-price segment products.

Starting with Nothing OS 4.0, some of the brand’s budget mobile phones will begin to include pre-installed third-party applications and services. The British firm says these are not random apps, but ones that users tend to install from day one. Although not many details were provided on this matter, instagram as one of those that will be integrated into the software.

“[…] “We work with popular platforms that many of you already use on a daily basis, and in some cases, these integrations can even improve performance or provide better experiences like camera optimization and sharing features,” they explained.

The Nothing operating system will come pre-installed with third-party apps and ads on the lock screen.

In addition to the pre-installed apps, Nothing provided more details about Lock Glimpse, a new customization tool. It will display selected wallpapers based on multiple categories. However, the company says they can be accompanied by “timely updates and useful content.” A subtle way to talk about sponsored contentessentially.

Lock Glimpse is part of the beta version of Nothing OS 4.0, which is available on phones in this line. Nothing Phone (3a). It will be interesting to see how this feature, combined with pre-installed third-party apps, will impact the usability of the software. The initial reaction was quite negative.

Just by looking at the comments on the official announcement, we can see strong criticism of what many users consider to be bloatware. It didn’t take long for screenshots of posts from Nothing and Carl Pei to emerge, both of whom have harshly criticized their rivals for resorting to such practices in the past.

From Nothing indicate that pre-installed third-party applications will be minimal and necessary and can be easily removed. Additionally, they emphasize that Lock Glimpse will disabled by default on Nothing (3a) phone and that if users enable it, it can be easily disabled. It’s unclear whether this “disabled by default” approach will continue beyond the Nothing OS 4.0 beta.

Controversy over third-party apps and advertising is clouding the brand’s plans to launch a new low-cost phone. This Wednesday, the 29th, Nothing will present Phone (3a) Lightabout which little is known yet. However, its name suggests that it will be an affordable version and that it will be positioned as a mid-range model.