There are a few cases where we’ve seen how. Apple realizes a glitch and takes a step back. Last Wednesday, we were able to attend one of those events where the company with the bitten apple logo presented four new iPhone models.

this streaming It reveals the arrival of an iPhone 14, iPhone 14 Pro, an iPhone 14 Pro Max, and an iPhone 14 Plus from 2021 that will replace the iPhone 13 mini from 2021, filmed at Apple Park and released during Apple’s “Far, Farther” event. took it out.

Let’s not forget that in key note Last year, Apple released an iPhone 13, an iPhone 13 mini, an iPhone 13 Pro, and an iPhone 13 Pro Max. So the presentation of the iPhone 14 Plus confirms what we expected months ago, the iPhone 13 mini has failed to sell. People don’t want small smartphones anymore.

The keys to the failure of the iPhone 13 mini

iPhone 13 mini colors

The fact is that the iPhone 13 mini was not the first smartphone in this format to be released. We saw similar strategies years ago with the iPhone 4 or, more recently, the iPhone SE.

But sales of these smartphones were booming. The problem arose when Apple introduced the iPhone 12 mini.. Its sales were not as expected, but it was a novelty and so consumers flocked to the stores.

A year passed and the iPhone 13 mini arrived, its sales barely reached 3% of total sales your iPhone. Some very weak numbers, considering that the sales figures for the iPhone 13 model are very successful. The iPhone 13 has been the best-selling iPhone for years. 38% Apple sales. It’s real madness.

In this way, Apple learned a valuable lesson. A few decades ago, when consumers were looking for increasingly smaller cell phones, in the 1920s – if you’ll excuse me – consumers the tendency to buy increasingly larger smartphones. And we don’t know (and never will) know exactly where the limit is, because where the size limit for smartphones ends, the size limit for tablets begins.

that’s exactly why Apple widens margin on screen sizes The newly launched iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max models ranging in size from 6.1 inches to 6.7 inches.

Apple knows exactly what its consumers need, and its marketing strategies are specifically designed to match those needs with its products. That was the case with the iPhone 14 Plus, and that’s why we didn’t witness the birth of an iPhone 14 mini. What do you think about iPhone 12 mini and iPhone 13 mini? Do you like the iPhone 14 Plus more?