Since its launch in September this year, Demand for iPhone 14 surprised Apple. Receiving the latest update prompted the company to ask Foxconn to increase iPhone 14 Pro production by 10%. Y The Chinese market has a great responsibility for this success.

According to the Canalys market intelligence report iPhone shipments rose ‘remarkable’ 36% in the third quarter of this year in China. This is surprising given that sales of other brands have dropped between 16% and 27%.

Apple’s strategy in China continues to bear fruit

Aggressive discounts are part of Apple’s strategy in China

Thanks to this progress, Apple surpassed Xiaomi as the best-selling smartphone brand in that country, moving up to 4th place. On this subject, Canalys analyst Amber Liu said:

Apple recorded notable growth in mainland China in the third quarter. Its annual launch is eagerly awaited by consumers and channels, and strong demand for the iPhone 14 Pro series has contributed to Apple’s overall performance.

Even better for those from Cupertino, The premium models of the new series were preferred by users.instead of input models, The company has increased its average selling price For the sale of the new line. Again, Many sales are also driven by demand for previous generation models backed by deep discounts.which the company rarely does in the rest of the world.

This latest Apple strategy has not gone unnoticed and confirms the decline in the smartphone market. Starting in July, Apple began posting discounts directly on its website.With the campaign limited to 4 days about $90 off on various iPhone models.

The truth is, all of Apple’s strategies work. Canalys says Apple will enjoy big sales of iPhone 14 series during the holiday seasonthe picture will not develop much for most brands.

For now, The only negative for iPhone sales growth in China would be internal limitations to control the resurgence of COVID-19 cases. In several Chinese cities, including the headquarters of Foxconn’s main factories.