As reported by Mark Gurman Bloomberg, Apple is offering a special discount to companies looking to buy the new MacBook Pro.. Businesses looking to purchase the latest 14-inch and 16-inch MacBook Pros can get up to 10% off their purchase.

This promotion exceeds the “typical discount given to small and medium companies”According to Gürman, who revealed that Apple itself describes this promotion as “a very special Mac offer.”

Apple tries to increase MacBook Pro sales with a very good promotion

Apple described the new promotion as a “very special Mac offer.” Sales staff were recently notified of the deal and began reaching out to companies with which Apple had previously been involved to gauge interest.

Apple tries to stop the decline in sales

let’s remember this Apple expects a very strong drop in Mac sales in the last quarter of the year, despite the record turnover achieved in the last quarter. The company did not offer any news and sales are expected to be lower than usual. And that’s probably why they decided to start this campaign.

As far as we know, a company gets 8% off if they buy between 5 and 24 MacBook Pros. More than 25 units will get 10% discount in your purchase. Purchase can be any combination of 14-inch and 16-inch MacBook Pro configurations, and the promotion will run until December 24.

Big discount promotion if you buy more than one MacBook Pro

Also, something that characterizes this campaign, It is Apple itself that communicates with companies.. Usually Apple discounts to companies, but they are always the ones to contact Apple to consider options. This time it was the opposite.

Small business representatives said they rarely receive calls from Apple to promote promotions. The company, which has not supported such a proposal for half a decade, declined to comment.

There could be two main reasons for this promotion. On the one hand, Increasing Mac sales in a difficult and uneventful time. And for another, Apple may be trying reduce current stock MacBook Pros with M1 Pro and M1 Max chips before an early 2022 update with new variants of the M2 chip.