Apple Kills the iPod: End of an Era

It’s the end of an era. More than 20 years after the original release, Apple is ending sales of the iPod. The only model that was still available ipod touch will continue to be offered while supplies last.

The reality is that the world, technology, the Internet, and the way you access music has changed so much that the iPod, in any version of it, has lost its meaning many years ago. This is sad news, but it is also undeniable proof of how innovation has changed so many aspects of our lives in such a short time.

“Music has always been an integral part of Apple, and bringing it to hundreds of millions of users via iPod has not only impacted the music industry, but has changed the way we find, listen to, and share it,” explains Greg Joswiak, Chief Global Marketing Officer at Apple, in a statement. , declaring the end of the iPod. And he is absolutely right.

The iPod has done to music what no other technology could. In addition, it came from a company that in 2001 produced only computers, which accounted for only 2.5% of the global market share. And that little by little he was coming out of his worst crisis.

But the iPod didn’t just change the music industry. It completely changed Apple. It catapulted the company, it was the catalyst for the internal transformation from a computer company to a consumer technology company. It was the forerunner of the iPhone, and at the same time, this device convinced its managers that they could do much more than niche products. This is what made Apple stop being Apple Computer Inc.and it becomes easy Apple Inc..

Today, absolutely all Apple devices – and almost any technological devices – allow you to listen to music on streaming. From iPhone before Apple Watch. From homepod to any Poppygoing through everything iPads and even Apple TV.

Apple’s efforts are currently in Apple Music and integration with your products and third parties. No doubt we can make dozens of criticisms of this way of consuming music. But the reality is that in the post-pandemic digital age, I don’t see a better way to listen to and discover new bands and new songs.

The king is dead, long live the king.