Along with the Apple Car, Mixed reality glasses are Apple’s most anticipated product in a long time. After countless rumors, delays and leaks, Cupertino representatives are expected to unveil them to the public at WWDC 2023 in June. However, the company will already be working on two second-generation models.
This is confirmed by the latest report by Ming-Chi Kuo. According to the analyst, it is “probable” that Apple plans to release them in 2025., although no further details are provided. However, it’s still curious that the wait between the hypothetical first-gen model we’ll see this year – probably called the Reality Pro – and its successors could be so short.
As for the technical characteristics, the big details are also not disclosed. Kuo indicates that Apple intends to release the second generation of its mixed reality glasses. consists of a low performance model and another higher performance model.. What will be the differences between them, of course, remains a mystery.
What the expert mentioned was how its production would be streamlined. Apparently foxconn will be responsible for the production of the initial version of the second generation helmet. While the most advanced option will be responsible for luxcaseicta joint venture between Luxshare and Pegatron.
The latter is also striking, since Pegatron is the main person involved in the production of the first version of Apple’s mixed reality glasses. However, the company will transfer all its resources allocated to the development of devices of this type to the alliance in question. Kuo says that with the change, the Taiwanese firm plans to “phasing out” the business associated with the Reality Pro and subsequent models.
Apple’s second-generation mixed reality glasses will cost less
Beyond the technological development itself, Apple’s main goal for its second-generation mixed reality headset will be to bring it to market. with cheaper prices. Reality Pro, released this year, is rumored to cost around $3,000. Although there are less optimistic reports about their whereabouts around $5,000.
But the high price of the device will depend not only on the quality of the hardware, but also on the small number of units that are predicted to be sold. The fact is that, as it was known at the end of 2022, it will be almost impossible to get a first generation helmet. Those from the apple will have an estimate of annual shipments that will from 700,000 to 800,000 unitsversus the originally planned 2.5 million. In addition, Reality Pro will target “commercial markets” rather than the general public.
Second generation mixed reality glasses can be sold at a comparable price to “high performance Mac”, according to Kuo. That doesn’t necessarily mean they’re cheap – it all depends on which Mac we’re comparing them to – but the analyst cites the fact that they’ll be priced well below the original model’s listing.
Will we really see new mixed reality headsets from Apple in 2025? It’s hard to say today. A few hours ago an expert tweeted that the first generation model could only go on sale with the iPhone 15. That is, not before September.
There are many assumptions, but little certainty. It remains to be seen how Apple approaches the expected landing in the world of virtual and augmented reality.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
