Samsung won’t use Bing as default search engine on its mobile devices while Google breathes

After the alarm went off last month, Mountain View was breathing again. The fact is that Samsung ruled out the idea of ​​dropping Google as the default search engine on its mobile devices in order to implement Bing.and everything will continue as before. At least for now.

In accordance with Wall Street MagazineSamsung has suspended an internal analysis that suggested implementing Bing as the default search engine in its own web browser. South Koreans they would have canceled their research on the subject for fear of how the markets might react to the changeand so as not to spoil their long-standing relationship with the Californians.

Let’s not forget that as soon as it became known that Samsung was considering such a possibility, there was talk of a “panic” reaction in Google. This may seem logical given that Asians shipped 260 million smartphones and tablets in 2022, when in reality that would be out of proportion.

As we said at the beginning, it was not Samsung’s intention to eliminate any trace of Google as the default search engine on its mobile devices. The change that was analyzed would only affect the web applicationa browser developed by a Korean firm that is part of the pre-installed software within One UI, a customization layer that runs on Android.

The report indicates that Samsung would not consider the possible introduction of Bing a very important change, as most of its device users use Chrome, which is also preinstalled, as their main web browser. And let’s not forget that the brand’s hardware also comes with a Google search bar on the home screen. So Microsoft’s browser implementation could be seen as experiment in seeking diversification of its software and servicesnot as a way to challenge the power of Google.

Samsung excludes (for now) the use of Bing as the default search engine

That Samsung has decided to drop the initiative to use Bing as the default search engine in its browser, does not mean that I finally close the door on the opportunity. In accordance with Wall Street Magazinethe South Koreans may explore a similar option again in the future, although it is not specified how.

There is no doubt that including Bing as the default search engine for the Samsung browser would be a very interesting option for those from Redmond. During this year, Microsoft has made a commitment to making its search engine more attractive. The inclusion of OpenAI technologies such as GPT-4 is a prime example of this.

True, the Koreans themselves admit that the Internet application is not the preferred option for users. So even giving him a Bing, it is unlikely that this could take too much market share from Google. However, we’ve talked about this in the past: Microsoft is no longer committed to keeping up with Mountain View.

We learned a few days ago that Redmond will be looking to secure a contract to make Bing the next default search engine for Mozilla Firefox. If you do, it could mean a major breakthrough for you in the lucrative world of online advertising. Let’s not forget that, according to Microsoft, every access point market share What your search engine earns could be the equivalent of around $2,000 million in ad revenue.

Not in vain, the incorporation of Bing into Samsung mobile phones could be presented as a phenomenal business opportunity. Although now everything seems to have come to naught. Let’s see how this story develops; the only thing that’s certain is that Google is still the default on Korean devices for a while.