Even the good results for subscribers in the last three months (growth of no less than 2.4 million) have not stopped. Netflix on the idea of getting rid of shared accounts. In a letter to shareholders, the company confirmed what many feared: It’s going to happen, and there’s not much left for it to happen.
The streaming video platform first took the step of offering a tool that allows users to be transferred to a different account, and it was a warning to surfers. And now it stated early 2023 It will be when you take the step of charging those who have a joint account. That way, instead of persecuting those who do it—and those who break the company’s rules—what he’s going to do is be tolerant… As long as he’s paid for it. Of course it’s a pain in the ass for many, but it all makes sense in the world where it’s like that.
Netflix’s tests have come to fruition
The company has been conducting tests on this subject for a while in countries where it has been successful, such as Chile or Peru. to determine Accounts that shared users, and later the owner, were informed that he had to end it for breaking the usage rules. But Netflix offered another possibility: pay monthly bonus to protect those profiles. And apparently the tests were positive because they will expand it to all markets (except China and Russia for operational reasons).
One of the keys to seeing how users are paying for this is the amount to be paid for the shared user. If what has been seen in previous markets continues, the amount will be about three euros, not exactly crazy, all that must be said. But yes, it can hurt more than what has been done before, But whoever wants something, it costs him something.
Good move from the platform
The truth is, Netflix has made some very sensible moves to take it sparingly. earn money Options that did not bring you any income before and even increase the options that will give you extra income. An example of the latter is the new ad rate, which is inexpensive and a great option for many. Might be a choice for those with a common user, as the amount is barely two euros more than you would have to pay to keep what you currently use.
Undoubtedly, there is nothing left to say: Netflix played well. Now it needs to take a step towards improving its catalog, offering standout franchises that it doesn’t currently compete with, for example, Disney+ or HBO on an equal footing.
Source: Cincodias Elpais
