pinterest is a social network created for inspiration lovers in all fields: cooking, home, marketing, lifestyle, literature and more, anything you can imagine will probably be there.
Founded in 2010 by entrepreneurs Evan Sharp, Paul Sciarra and Ben Silbermann, this platform 400 million monthly active users, According to the ‘statista’ consultancy, which tries to find ideas through photos, videos and images.
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The aim is to provide a tool to users who need creativity to decorate their room, promote a product or find the perfect ‘outfit’ for a particular occasion, among others.
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For example, if you’re remodeling your home and don’t know what colors to choose, or if you have an idea for a particular hue but think it’s risky, you will be able to find in the ‘app’ what the tonality combination you want in any field looks like, by simply typing the properties into the same search engine.
engine Works from the creation, search and management of “Pins”, “visual and interactive bookmarks” which according to its official page allows the user to save the information found in the ‘app’.
This name means famous ‘sticky paper’, Small pieces of colored paper that are hung or pasted on boards and notebooks to remember some important tasks and information that should or should not be forgotten.
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If you find a concept that interests you, you can save it as a note to keep in mind later via these markers on your board (profile).
“These are added by the users themselves from sites, blogs and portals. Also, many brands save “Pins” for their products directly in the app. These appear “in your feed” and in the results of Pinterest searches,” says the “app’s” official site.
business model Pinterest is ad-focused, as the company generates revenue by selling promoted pins. advertisements that appear in the “feed” of users, as well as the promotion of advertisements.
The pins offered are designed to resemble user-generated content, so they mix with other bookmarks on the platform according to your preferences. This increases the likelihood that Internet users will click on them.
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NATHALIA GOMEZ PARRA
DIGITAL SCOPE WRITING
TIME
Source: Exame
