On September 12, TikTok opened its own virtual store in the United States. It promises the sale of numerous products marketed through content uploaded by users themselves.
Whether brands, ‘influencers’ or businesses, the Chinese network aims to host hundreds of articles within one click and With an interest in positioning itself in the most representative online market such as Amazon.
The new functionality of the platform has an endless number of articles available to users, among which you can find. cosmetics, household goods, clothing and more.
(You may be interested in: Video: Millions of cases of girls with lice scare TikTok users).
According to their official blog, ‘TikTok Shop’ allows “sellers and creators to showcase their products”. This means Internet users can buy or sell them in three ways:
TikTok owner ‘ByteDance’ will offer week-long discounts as part of quadrupling the size of its virtual store operations in the global market.
(Continue reading: TikTok: What can you buy with $20,000 in a supermarket and plaza? Surprising result).
The company will offer discounts of up to 50% on selected products due to the year-end shopping season. ‘It will take place between November 23-28, taking advantage of ‘Black Friday’, according to Bloomberg.
In this sense, the platform would be able to compete with virtual stores such as Amazon, Shopee and AliExpress in such a short time after its opening.
The initiative is part of the promotion and advancement TikTok is seeking Reaching the proposed $20 billion in sales in JuneAccording to the media mentioned above, before the official launch of the platform.
Currently, this market strategy is expected to spur sales of its digital business to expand into other regions such as Europe and Southeast Asia. It is not known whether this purchasing function will also be available in Latin America at that time. because ‘TikTok Shop’ is not available in this region yet.
NATHALIA GÓMEZ PARRA
DIGITAL COVERAGE EDITORIAL
TIME
Source: Exame
