TikTok is one of the most used social networks by Internet users worldwide. With more than 1,000 million monthly active users, according to consultancy firm ‘Statista’ The platform has recorded an increase of 215% since its establishment in 2016.
Therefore, it is natural that more and more people join the platform not only as followers but also. but also as content creators.
Although the application does not in principle provide any financial gain to the subscribers who have the most followers and publish videos, it has launched an initiative to pay fees to these subscribers as of 2020.
(You may be interested: TikTok competes with Amazon: opens discount store with winning products.)
Firstly, through the ‘Creator Fund’, where TikTokers are paid to create and publish their clips. and then through the ‘Beta Creativity Program’ Where the platform gives the influencer some money to make longer and higher quality videos.
This latest program was launched in May 2023 as a transition plan for the ‘Creator Fund’, according to the platform’s official page.
“The ‘Creator Fund’ remains an option for those who sign up for the program before the updated version of the program is released.” “The Creativity Program is in Beta, but it is no longer possible to sign up,” the TikTok blog states.
(Keep reading: TikTok discovers selling point for home products: ‘at never-before-seen prices’).
However, to be part of this latest plan and monetize content created on the Chinese network, a number of requirements must be met.
According to the research conducted by ‘Demand Sage’ portal, which specializes in data analysis, The platform has a range of earnings not only based on the number of followers but also on like interaction.
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According to analysis, for every 10,000 likes There is a 2000% participation rate, This could be equivalent to a fee of between $54 and $80, approximately 200 to 300 thousand Colombian pesos.
But there is also the option of sponsors, which are other ways to earn money from all over the world. There are content creators with 10,000 followers who have made alliances with brands. They can charge between $20 and $120, approximately 77 to 500 thousand Colombian pesos.approximately to promote a product on your account.
Other earning models are gifts that creators can receive a certain amount from their followers at a live event, but this is only possible for people with a minimum of 100,000 followers.
NATHALIA GÓMEZ PARRA
DIGITAL COVERAGE EDITORIAL
TIME
Source: Exame
