Popular social network TikTok, owned by ByteDance, has announced a series of changes to its rewards program for in-app effects creators.
The initiative, called the ‘Effect Creator Awards’, was launched in May to reward creators of popular or high-performance effects with a $6 million fund.
Originally, the program required the effects to be used on 500,000 unique videos. 90 days after publication, the creator will be rewarded with $700.
Additionally, creators will receive an additional $140 for every 100,000 videos published after reaching the initial threshold.
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However, the platform announced a significant update to its rewards program.
instead of having to 500,000 videos; creators will now only need to reach the gold badge level (Gold TikTok Profile Frame) to qualify for rewards.
This means releasing five effects, each of which uses at least three in 1,000 videos.
These changes will allow less popular effect creators to access rewards for their work on the platform.
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In addition to reducing access requirements, TikTok has also changed its payment structure. Previously, creators had to accumulate another 100,000 videos with effects to receive a new payout. They can now get paid Compensation for each additional video containing your effect until the end of the 90-day period.
The platform also announced that the program is expanding to more countries, including Ireland, Canada, Finland, Brazil, Poland, the Philippines and the Netherlands.
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These changes TikTok’s Effect Creator Rewards program is built to create positive impact is aimed at creators and facilitates access to rewards for those who contribute popular influences on the platform; this can lead to greater diversity of content and creativity in practice.
*This content was rewritten with the help of artificial intelligence, based on information published by Europa Press, and reviewed by a journalist and editor.
Source: Exame
