Marketing consists of a set of techniques by which the best products are researched, created and presented to improve or develop a product. to meet customer needs The costs that goods and services can offer to the company are analyzed according to ‘Cyberclick’.
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If you work in digital marketing or just want to learn some functionalities to get the most out of your projects or initiatives, here are some tools you can explore.
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This ‘software’ contains many tools to help you grow your business by visiting your websites. convert ‘leads’Optimize the return on your investment in advertising campaigns, create forms, create web pagesmanage social media content, analyze visitor behavior, among other options.
Please remember this It works for free but there are certain aspects that only work with paid media.
This tool has free functions and other functions with full plans, its main function is Position the content for SEOAccording to ‘Talent Building’, it works with keywords, helping people find your company much more easily in Google searches.
Conduct a competitive analysis that will allow you to observe when your competitors are topping the charts and most visited pages. It even allows identify your main weaknesses work on them.
According to the Google Support portal, this platform has two versions, one free and the other paid, called Analytics 360. analyze visits to your web pagesIt shows you how users behave, where they come from, what their most visited posts are.
(Interesting: LinkedIn: this is how you can detect fake job offers posted on the portal).
It also offers free and paid plans, such as organizing your content by categories, optimizing your management on Facebook, X (formerly Twitter), LinkedIn, and Instagram.
It likewise encourages your interactions with your followersschedule posts, enable team collaborations, analyze performance, and centralize social media account management.
This option is completely free gives you access and trending topics, Select the regions or countries you want to focus on, suggest keywords that will improve your rankings, and provide personalized trend alerts and comparisons of related terms.
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