The official launch of iOS 17.2 and iPadOS 17.2 continues with new features announced, while also paving the way for future farewells. So starting this week, When entering the iTunes app, a message appears informing users to order movies and shows and directs them to the Apple TV app.

The message in question appears when you enter the Movies or TV Shows section in the iTunes Store application and says this: “iTunes movies and purchases have been moved. You can buy or rent movies and TV shows and find your purchases in the Apple TV app”.

Thanks to the above, those who try to use the sections dedicated to movies and TV series have a button that will be directed to the Apple TV application.

You can no longer buy TV shows or movies from iTunes

As of this update, Customers can’t gift movies or TV shows on their Mac, Windows PC, iPhone, iPad or Apple TV. The change affected the gift feature in the iTunes Store.

Similar Apple TV’s iTunes movie and TV show apps have been discontinued Display a similar message about how to find your purchases and rentals in the TV app.

This update confirms information shared by Bloomberg’s Mark Gurman in October; according to this: Apple planned to eliminate standalone “Apple TV” apps You’ll be able to rent and buy TV shows and movies, and it also said the TV shows and movies sections will be removed from the iTunes Store app on iPhones and iPads.

According to Apple’s support document, The TV app is still where you can stream entertainment from Apple TV+ and third-party apps that integrate with the app’s Up Next queue. But now you can also find your purchased TV shows and movies in the TV app.

On Mac, it supports importing personal videos that appear in the Home Videos category in the sidebar. The TV app is available on iPhone, iPad, Mac and Apple TV, as well as some smart TVs, streaming devices and game consoles.

As has been suggested for some time, Apple aims to centralize series and movie content in the Apple TV app. In addition, the platform was expanded with content of interest to the sports community, and the agreement to transfer MLS became one of the platform’s biggest achievements.

Now, The next step will be improving the technical level. This leaves the iTunes Store app on iPhone and iPad devices as a place to buy music and ringtones, greatly reducing the usefulness of that app.