The huge influence that TikTok has andThe world of social networks has caused other companies to start developing strategies to compete for audiences.
It was recently announced that Reels, the short video feature that Instagram also has, will come to Facebook so that the format (similar to TikTok) can capture network users. Again, That won’t be the only change in Meta’s mind.
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According to tech startup The Verge, Meta executives concluded: Facebook needed to completely rethink the feed and according to the information from the same memorandum, the details of the strategy can be known.
Instead of prioritizing posts from accounts people follow, the document Facebook will start recommending posts regardless of their origin, only according to users’ consumption habits. Alternative that works for TikTok in the ‘For you’ section of the app.
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Source: Exame
