Amazon gave a Another step to improve their users’ purchasing experience by including A productive artificial intelligence (AI) conversational assistant in your mobile app.
(Read more: This is how you can configure Alexa to create a workout routine for you.)
This new assistant, called Rufus, aims to accompany users throughout the purchasing process, answer their questions, make comparisons between products and offer personalized recommendations to discover new options.
Rufus introduces himself as follows: An ally for users seeking information Detailed and expert guidance when making purchasing decisions.
This productive AI ‘chatbot’ is the latest addition to Amazon’s growing AI ecosystem, which has been constantly improving for over two decades.
(Keep reading: ‘Teacher’ mode: How to use Alexa to help kids with homework).
Innovation lies in generative AI technology. this represents a significant advance in response capacity and the adaptability of virtual assistants.
Amazon started implementing this technology into some of its features last year, and now it’s culminated with the arrival of Rufus, an assistant designed to give you a better shopping experience.
The company leveraged its extensive online catalog to train Rufus. product testimonials and reviews, frequently asked questions and answers Abundant information available on the web as well as by users.
(You may be interested in: Secret commands of Amazon’s virtual assistant Alexa that you may not know about).
This ensured Rufus had solid, up-to-date information to effectively answer questions and provide detailed comparisons between products, making it easier for him to make informed decisions.
(As you can see: France is fining Amazon 32 million euros for ‘spying on its employees’).
– He is 17 years old, started at Amazon and currently earns $34 thousand a month
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*This content was prepared based on information received from Europa Press with the help of artificial intelligence and reviewed by the journalist and editor.
Source: Exame
