Within the framework of the Mobile World Congress 2024 held in Barcelona, ​​Huawei introduced its flagship device range. reaffirms its commitment to quality design, investment in research and development (R&D), and integration of health-focused functions.

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While the prominent products include the Huawei Mate 60 smartphone, the technology company also introduced the Huawei Mate 60 RS ULTIMATE DESIGN, Huawei FreeClip headphones and Huawei WATCH GT 4 smart watch.

The company also showcased its innovations in areas such as Ultimate Design, Fashion Forward, XMAGE, Creation of Beauty and Fitness & Health. It exemplifies how Huawei brings “new technologies to daily life.”

In an official statement, the company highlighted the positive impact of previous year launches such as the Huawei Mate 60 series and Huawei Mate X5 foldable, which significantly contributed to its recognition as a leader in the high-end segment.

(Keep reading: Huawei managed to ‘survive’ and ‘bounce back’ after 5 years of US sanctions).

Likewise, the company continued this initiative by introducing the Huawei Watch Ultimate Design, a series of “smart watches” in the “ultra-high” category that stands out with their quality workmanship and technological innovations.

In line with its growth strategy, Huawei achieved a significant increase in market share in the high-end smartphone industry in 2023 and further strengthened its position in the Chinese market in 2024.

Additionally, the company reported its continued success in the field of wearable devices, with global shipments exceeding 150 million units.

Huawei highlighted its ‘Fashion Forward’ initiative at its stand at the fairIt focuses on creating a high-end fashion brand that reflects modern and healthy lifestyles.

The company underlined its investment in R&D to develop new design standards using premium materials and advanced manufacturing techniques.

(You may be interested in: HUAWEI elevates the technological experience with its latest innovations).

As an example of its commitment to excellence, Huawei introduced the Huawei Mate 60 RS ULTIMATE DESIGN and the Huawei Watch Ultimate Design, a device that incorporates rare earth elements in the manufacturing process. It combines 18K gold and liquid metal with a zirconium base.

Additionally, Huawei FreeClip earbuds were designed with a focus on comfort and innovation, using the C-bridge design for an optimal wearing experience.

Huawei has emphasized its global presence in aesthetic research, with headquarters in Paris, Milan and London, allowing it to capture and adapt to design trends from various cultures.

Another topic that stood out among the participants at MWC 2024 was the Fitness and Health initiatives offered by Huawei. The brand launched a line of smart wearable devices in 2023, which includes Huawei Watch Ultimate, Huawei Watch 4, Huawei Watch GT 4, and Huawei Watch Ultimate Design.

Additionally, Huawei opened its third health laboratory, the Finland Health Laboratory, in October 2023 and continues to develop research in this field at more than 10 global R&D centers.

(As you can see: Trade war: Apple’s losses against Huawei in China).

The company announced that it will prioritize three key health issues for this year: sleep, blood pressure and mental health management. It aims to provide “more accurate, convenient and comprehensive” health management solutions for global consumers.

Finally, Huawei introduced its flagship device series, including the 13.2-inch MatePad Pro tablet and HUAWEI Mate 60, HUAWEI Mate X5 and HUAWEI P60 series smartphones.

Huawei has announced that 2024 will be a pivotal year as the company plans to “transcend borders and make high-end products, services and experiences more accessible to users around the world.” Moreover, Committed to increasing R&D investments developing innovative technologies.

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*This content was rewritten with the help of artificial intelligence, based on information published by Europa Press, and reviewed by the journalist and editor.

Source: Exame

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