The rumors about the latest discontinuation of the Nokia phone name are not true, nor is HMD Global, which holds the license to manufacture them, true. called Nokia, will release more phones. This news is sure to please all the fans of one of the most famous and renowned names in mobile technology.

Digital Trends in English clarified the situation during a conversation with the head of product marketing at HMD Global, Adam Ferguson, at a conference MMC 2024amid the announcement of the company’s efforts beyond the Nokia name.

Important part of HMD

Back panel of Nokia XR20.
Andy Boxall/DT

“Nokia is an important part of our future,” Ferguson said. “The brand has so much heritage and love in so many places around the world that we are confident we can continue this journey.”

It is reported that HMD Global may drop the Nokia name and focus solely on a new brand using its own name in 2023, and will continue to do so even after announcing HMD Original and HMD Fusion, its new non-Nokia mobile projects, in 2024 . modular phones and Barbie phones there was news that “the iconic Nokia device will return this year.”

“In the announcement we made yesterday, we wanted to highlight the fact that there will be a new iconic phone from Nokia,” Ferguson continued, “and it’s based on one of the best-selling devices of all time.”

Without changes?

Front part of Nokia 5710 XpressAudio.
Nokia 5710 XpressAudio Andy Boxall/DT

The Nokia name lives on (again) and with confirmation that another phone is on the way, does this mean there is no change for Nokia at HMD Global? Almost. Speaking about this topic and the brand’s plans for the future, Ferguson said:

“What we will soon see is more devices with features on the Nokia side. I’m not sure there will be more smart devices this year. “We’re launching a lot of interesting things under the HMD name, and it would be unwise to split our focus in that way.”

Over the years, HMD Global has launched many smartphones under the Nokia brand, such as the rugged Nokia 5710 XpressAudio, which has proven to be very popular. It ranks second with a 26% market share in the US for feature phone shipments, according to Counterpoint Research. While the Nokia name remains, it may return to its feature phone roots.

Despite this, Nokia is here to stay.

Man holding Nokia 2720 Flip.
Nokia 2720 flip Andy Boxall/DigitalTrends

Ferguson had seen rumors of Nokia’s departure and knew that the emergence of a new HMD brand would likely cause concern. He concluded our conversation by making everything as clear as possible:

“The Nokia brand is alive and well and has a great future with us. “This remains an important part of our strategy, and there will be many more devices coming in the future.”

Original interview conducted by Andy Boxall

Source: Digital Trends

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