With this new meta tool, the journey to WhatsApp monetization begins.

Oscar Almarza

Meta Holdings, a company that owns a good part of the social media empireconstantly looking for new sources of income. He used Facebook or Instagram as his main billing tools and now he would turn his attention to WhatsApp to be able to grow financially. This move would coincide with a period of particular difficulty as the company is in a very tight inventory situation due to the loss of users a few months ago.

WhatsApp, bought a few years ago by Mark Zuckerberg, hasn’t changed much over the years. Despite the American mogul’s attempts to introduce advertising, the truth is that he has finally left this policy unchanged in the world’s most important messaging network. If something works, why touch it, right? Well, Meta Holdings is thinking about generating income with a service specially designed for companies.

The formulated plan, according to information from How to Geek, will mainly consist of including specialized service for companies in accordance with the requirements and requests of customers. This would be a bet that would improve the quality of the service offered by the platform as a loudspeaker in front of consumers. Here are some keys to understanding Meta’s policy regarding its social instant messaging network.

Purpose and search for earnings through the WhatsApp platform

goal goal cover various revenue channels in all areas of your business. Whatsapp is currently a lame chair leg. Therefore, the main thing is that it is financially profitable. For this division Business. Platform monetization will begin through a communication service that will work through the cloud. The differentiation of this tool will make information management much more convenient.

The tool will allow you to enter the data collected through the WhatsApp chat directly into the corporate application to facilitate the management of each case with the client. Thus, all incidents are synthesized on one channel, therefore performance improvement can be achieved. If you don’t have many customers, this feature won’t add value to the service. If you have a lot of them and WhatsApp has been improved, this service can help you a lot.

Thanks to this service, the normal mobile version for users will allow them to continue in the same spirit as they have been all along. So it would be nice to keep wonderful quality standards for free. And yes, the saying “if a service is free, it’s because you’re a product” can be true if you can count on your data, but the truth is that you can continue to enjoy more and more features for free.

At the moment the target implements WhatsApp Cloud API, something fundamental to make this project viable in the medium term. When can it be available? Specific dates are unknown, but everything seems to indicate that over the next few months there will be more news about the program, which has been in beta testing for several months now.