Netflix partners with Microsoft to develop a new modality low cost subscription, but with the inclusion of the ad it announced its streaming platform.
“Microsoft has a proven ability to support all of our needs as we work together to create a new ad-supported offering,” said Netflix COO Greg Peters. New subscription plan announced in April.
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A modality that will complement the basic, standard, and custom packages (ad-free), where Microsoft provides “flexibility,” “innovation,” and “robust protection of customer privacy.” “Our long-term goal is clear: more choice for consumers and a television brand experience that improves the conditions for advertisers in linear format.Peters concluded.
This is the endpoint as an advertising broker where Microsoft will offer its services to Netflix.
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Source: Exame
