Armando Ruíz, better known as ‘El Mindo’ influencers More recognized by mobile app users who focus on short videos in vertical format like in Kwai or TikTok; In addition to having 3.5 million followers on the social network Instagram.
During an event hosted by Kwai and attended by multiple influencers and digital journalists such as young Cali-based content creator Daniel Samper Ospina ‘El Mindo’ recounted the secrets and keys he deems necessary for someone to achieve similar success on their social networks.
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The man from Cali tinkered with different themes and strategies that should be considered by content creators today, but he made sure that none of them would work without losing his fear of sarcasm and mistakes.
for him, One of the cornerstones of success in social networks is perseverance.: “You will have many videos that you will regret not uploading, and no video will be perfect. None! Then you will say, ‘I would put this or that in it’. (…) The key is inside persevere“.
Also, the relationship with customers should be based on trust, which means the influencer needs to be confident about himself and his work. When hired for collaborations and sponsorships, you must first of all respect your seal and not allow brands to alter your channel’s content.
“It is necessary to tell them clearly: ‘If you came to me, you liked something and you need to learn to trust’“, expressed ‘El Mindo’ during the conference.
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Just as it is necessary to understand that a type of content will not go viral because a lot of effort is spent or because the influencer likes the content, it is also important to learn to accept criticism and know how to do it. to interpret.
There will always be negative reviews, and according to Ruiz, It is necessary to strike a balance between paying attention to the needs of the people and respecting their own style.: “No matter how much you like what you do, if the public doesn’t like it, it won’t go viral. Self-criticism is necessary, but without stopping to suggest something of your own and original“.
It also assured that creators have an obligation to understand the language of each social network. In other words, uploading videos for Kwai is not the same as for YouTube: users require different formats and structures in each app.
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During his conference, ‘El Mindo’ explained the various specific strategies he developed from his work as follows: influential measuring and improving digital content. As he explains, It is important to know which videos and images are most shared by social network users.He points out that mainly in the Kwai, it is divided into four thematic axes or goals: content that surprises, that stimulates, angers, and entertains.
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Likewise, he assured himself that the winning formula in networks is an almost mathematical process: the real world must be analyzed (conversations with friends, family, anecdotes and everyday situations), the digital world (trends, hashtagstopics that leave a strong mark on social networks and the Internet in general) and with a personal touch, making it original through authenticity.
According to Caleño, this is the way to go viral with digital content.
STEFANIA LEON ARROYAVE
Trends WEATHER
Source: Exame
