According to the latest market analysis, Xiaomi climbed with first place in Southeast AsiaExceeding giants such as Samsung and Oppo, and on premium models, Apple reclaims a position that has not been since 2021. This promotion is not an isolated event, but a reflection of a strategy that benefits from the challenging economic environment.

Although the report reveals that the smartphone market in Southeast Asia is slightly lightly contracted by economic uncertainty and global commercial tensions, 1% year a year. Xiaomi grew by 8% in shipments. This figure means 4.7 million units sold and 19 % market share.

Xiaomi saves the leadership in Asia with an effective strategy

Xiomi’s current success is attributed to two basic factors: The success of the popular Redmi series and the strategic expansion of distribution channels. “In the second quarter of 2025, Xiaomi’s performance was directed by expanding the direct channels through operators that form a solid foundation for the growth of the consumer and sub -markets in the second quarter of 2025.” He said.

This expansion not only strengthens the company’s position in the input segment, but also allowed it to make an important leap in the premium sector. In fact, when sub -sub -ship posts increase more than twice The Premium Xiaomi 15 Series experienced an impressive 54% annual growth.

While Xiaomi saved a valuable place, his opponents faced difficulties directly. Transion ranked second with a solid participation of 18%A year -year increase directed by new versions in the entrance portfolio. In his name, Samsung went to the third place with 17% quotaDespite the remarkable growth in the request of the 5G device. Oppo and Vivo also experienced significant contractions in postsfacing intense competition and strategic reorganization.

Xiaomi, even in the most challenging markets, A strategic approach and a deep knowledge of the consumer can lead to victory. This progress has overcome Apple, which was instilled by the Xiaomi market strategy, which focuses on volume and accessibility, despite its reputation on innovation, not only in the first place, but also.

You can follow iPadizat Whatsapp on Facebook, Twitter (x) Or consult our Telegram channel to be up -to -date with the latest technology news.