The digital revolution created new forms of production and improved consumption standards. Hand in hand with this transformation is a system in which a cooperative economy was born. goods and services are shared and exchanged through digital platforms.
According to the National Department of Administrative Statistics (DANE), the unemployment rate in April 2022 was 11.2%, a significant decrease compared to 15.5% recorded in the same month of 2021. additional economic income to face reactivationhas become a constant to overcome the challenges left by the pandemic.
Although economies were affected by this global phenomenon, it also opened doors to other social, commercial and growth dynamics. According to the Colombia Tech 2021 report, with a cut from last year, there are more than a thousand startups contributing to national revitalization through innovation and technology.
With more than 100 million downloads in Colombia, more than 3,000 collaborators and close to 40,000 allied businesses, in the case of Rappi, it has become an opportunity and a key player in the economy of countries and regions. As a 100% digital asset, it saves on physical structures with lower costs and more benefits than the savings it transfers to its customers; Delivering state-of-the-art usability through technological development.
Digital platforms have been a channel in the formalization of industries and this is evidenced by the results of the digital platforms research conducted by Fedesarrollo; this shows that 18% are encouraged to keep records of the Chamber of Commerce, 15% improve. 28% of new business lines were encouraged to purchase debit cards and 37% credit cards.
Companies born from the collaborative economy have been efficient because they have created new ways to respond to the needs of consumers and have contributed to reducing the day-to-day problems of thousands of people who need extra or permanent income.
There is no evolution or development without flexibility, although it is a concept that did not originate with the cooperative economy, it is directly related to it. We would be stuck in time and not let go of the social, political, economic and business structures we have implemented so far. Have the ability to act quickly to respond to the challenges posed by new contexts Progress in every field is essential.
*opinion column From the managing director of Rappi Colombia on the collaborative economy
How to succeed in an unpredictable market / Opinion
Source: Exame
