HBO max and Discovery+ brands will merge into a single streaming platform. The flow, which will become operational in the summer of 2023, this Thursday the new Warner Bros. Announced David Zaslav, CEO of Discovery company.
It is unknown under what name this new platform will be marketed. It will initially combine the two existing services and spawn with a user base of more than 90 million worldwide.
Launched two years ago with the goal of being the main competition for Netflix and Disney+, HBO max is It currently has 76.8 million users in the United States, Europe, and Latin America.
Discovery+, on the other hand, has around 24 million subscribers, mostly in the United States.
The new service will consolidate the catalogs of WarnerMedia and Discovery, which began the merger process this spring, making it the second-largest media group in North America after only The Walt Disney Company.
Thus, the new holding has brands that are just as popular as brands.
HBO, CNN, Warner Bros., Eurosport and DC Comics, which will integrate the programming of the new platform.
“At the end of the day, putting all the content together was the only way to make this work viable,” streaming strategy chief JB Perrete said in a conversation with investors. The union of both services comes at a time when the streaming market is starting to show the first signs of saturation.
Netflix accumulates customer losses for two quarters; The CNN+ platform shut down its service a month after its launch, and other bets like Apple TV+ are not finishing the take off, despite millionaire investments.
In this context, Zaslav suggested that his group is already working on the idea of offering a cheaper, even free, subscription in exchange for ads that Netflix will implement next year.
The obstacles faced by the platforms gave way to Hollywood studios. Change the strategy that started during the pandemic and return to betting on special theatrical releases For movies to be profitable.
That same week, the factory decided to cancel the premiere of ‘Batgirl’, a movie designed to be released by HBO Max, after investing $90 million in its shooting.
“Our strategy has changed over the past year and reflects the importance, not the reliance on the flow,” Zaslav said. Said.
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Source: Exame
