The M.Video-Eldorado group recorded a laptop market growth of 7% in quantitative terms and 11% in monetary terms and a peak in demand for domestic models: an increase of 8% in quantitative terms and 31% in monetary terms. monetary terms. Experts attribute this to the availability of parts and software, although foreign models from Asus, Huawei and Apple remain leaders in sales.
Author:
https://rb.ru/author/alipova/
Subscribe to RB.RU on Telegram
During the 11 months of 2024, Russians bought laptops worth 216.5 billion rubles for 3.5 million devices. The leaders in both number of devices sold and revenue were Asus and Huawei. Honor was in the top three in terms of sales and Apple in terms of revenue. This company, however, became the first in terms of sales in monetary terms.
Among domestic brands, the leading brands in terms of turnover and number of sales with an average price of 44 thousand rubles were Digma, Hiper, Osio, Irbis and F+.
“The growth in domestic laptop sales is easily explained,” says Kirill Isaev, director of the “Notebooks” category of the M.Video-Eldorado group. <…> Domestic laptops have no problems with service and warranty – all parts are always in stock. In addition, state-owned enterprises and enterprises are actively adopting solutions from the Russian Federation, which contributes to the growth of sales in this category.”
The expert explains the value of Western models for consumers due to their power and the video cards necessary for gamers: “The popularity of gaming models is due to the fact that they become affordable and suitable for a wide range of tasks.”
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
