Creators with at least 100,000 followers will be eligible in the first phase of the Pulse program, where TikTok will start monetizing.

According to the application, The idea is to develop solutions in existing markets so that creators feel valued. and rewarded.

“From the beginning, we have been committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing this journey with TikTok Pulse,” the company said.

The idea of ​​the advertising solution allows advertisers to place their brand alongside the main content in the For You Feed.

TikTok Pulse was designed to give brands tools and controls be a part of these daily moments and trends that concern the community.

The idea is to rank among the top 4% of all videos on TikTok, allowing communities to grow across 12 categories.

“This threecreates an unprecedented opportunity to interact with communities with additional toolsProvides transparency and opportunity for advertisers to analyze and understand the impact of their campaigns, such as third-party brand compliance and viewability verification.”

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Source: Exame

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