Have you ever had to come up with a design, activity or idea but don’t know how to get started? Or you wanted to find an image with certain characteristics and couldn’t get traditional search engines to find what you need?
It turns out that there is a social network created specifically for this and has grown significantly on the Internet since its launch in 2010.
This is Pinterest, a platform that focuses on images and photos and offers users the opportunity to create boards to organize their interests and explore new ideas.
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Boards are one of the unique features of Pinterest. You can create boards for your personal interests, from recipes to interior decoration. You can also make them public or private, meaning you can share them with others or keep them to yourself.
Pinterest uses algorithms to show users relevant content. That’s why using keywords on your boards and pins is important for user searches. It somehow learns to position your content.
Adding descriptions to your pins is important because it helps users understand what the pin is about and why they should save it to their board.
High-quality images are essential on Pinterest. Make sure your pins have an appropriate resolution and are visually appealing. Also, avoid using watermarked images as it can negatively affect the user experience.
Finally, don’t be afraid to try different strategies on Pinterest. Try different types of pins, collaborate with different users, and change the frequency of sending your pins according to your needs.
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If you want to promote a brand or business, remember that this social network can be key as it has different tools to achieve that goal. An example of this is Rich Pins or detailed pins, which is a unique feature of Pinterest that allows you to add additional information to your pins.
For example, if you have an online store, you can use it to view the prices of products on your pins.
However, remember that creativity is the most important thing to get the most out of this essentially seeking social network. Harness the imagination of your users through pins (or posts) that can help the community in general come up with great ideas.
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Laura Natalia Bohorquez Roncancio
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