Box office battles are back. Before the pandemic COVID-19Usually two or three productions fought for the attention of the public. In this case, in June 2023, the studios that will clash on cinema billboards are Warner Bros. Discovery and Universal Pictures. They will get through Barbie And Oppenheimer, respectively. In the middle? mission impossible 7from Paramount Pictures, with Tom Cruise.
The situation is as follows: Barbie And Oppenheimer They will be released on the same day, June 21. Meanwhile, mission impossible 7 will be released in theaters a week early, 13. All this led to the fact that Tom Cruise became uneasy, which, according to Washerthe translator “loudly complained to Paramount management and others about the IMAX screening situation, according to multiple sources familiar with the conversations.”
What is the reason for the anger? According to media citations, mission impossible 7 booked most IMAX theaters for the week following the film’s release. So far so good. But later they’ll be busy Oppenheimer, from Universal starting June 21st. This can be explained by one detail: Universal previously allocated these slots, and Paramount, due to the postponement of the premieres of its films, lost this opportunity. And the conflict doesn’t end there.
Tom Cruise in the thick of things between Universal and Warner Bros Discovery
The problem may be related to the output Christopher Nolan from Warner Bros. in 2021, which came after the director questioned some of the studio’s strategies. Now the director is participating in the Universal Pictures competition. This conflict from the past coupled with the decision to release Barbie on the same day as Oppenheimersuggests that this is some sort of revenge on the part of Warner.
What happened between Warner Bros Discovery and Christopher Nolan? Dogma It came out in August 2020, when almost no one went to the cinema due to security measures due to the pandemic. The film’s budget was $205 million and the box office gross was $363 million, less than estimated. This prompted the study to decide to change its launch strategy in 2021 towards a hybrid model combining launches on its platform. streaming – HBO Max at the time – along with the theatrical option.
Christopher Nolan, like Tom Cruise, is an advocate of watching movies in the cinema. Therefore, the director did not like the decisions that Warner Discovery made. Now that he’s with Universal, his old studio may have seen the premiere Barbie the opportunity to collect part of the debt in a symbolic way.
At the center of this dispute is Tom Cruise and mission impossible 7. Within a few weeks, three long-awaited summer names will match on the billboard. When MI7it’s a historical action franchise whose protagonist has gained more prestige in recent years than he already had.
From my side, Barbiewith an all-star cast including Margot Robbie and Ryan Gosling, is live action about the most famous doll in the history of mankind. Finally, Oppenheimer will tell you what the Manhattan project and the creation of the atomic bomb consisted of. It is not known who will collect more money. But the competition already looks fierce.
Source: Hiper Textual
