elementary He just came to cinemas, but has already become Pixar’s biggest box office failure at opening. The new animated film had the worst weekend in the studio’s history, grossing just over $29.6 million in the US and Canada between Friday, June 16 and Sunday, June 18, inclusive.
The story doesn’t change much if you count the international collection. Until now, elementary earned approximately $16 million outside of North America. However, its premiere took place in only a few countries in the Asia-Pacific region and Latin America. In China, for example, it made just $5.2 million at the time of its opening, a paltry figure for such an important market.
It is also a reality that the launch elementary was tagged discrepancy between dates between different regions of the world. In Spain, for example, it will hit theaters on July 14th, while in Japan it will only hit theaters on August 4th.
The truth is that while the critical reception for the new Pixar was good, its initial commercial performance was far from what was expected. This doesn’t mean it can’t work as it opens up in more countries; but it’s obviously bad. performance domestically – speaking, of course, of the United States and Canada – it is unlikely to be reversed.
In accordance with Checkout Mojo, elementary grossed $11.7 million on Friday, June 16th. While on Saturday the 17th it fell to $9.8 million and on Sunday the 18th to $8.07 million. However, the worst was seen after the opening weekend. It is estimated that yesterday, Monday the 19th, the film grossed only $3.83 million in North American theaters; that is, a collection collapse of almost 50% compared to the previous day. And there is no indication that performance will improve.
elementary has the worst box office in Pixar history
If we look at the commercial performance of all Pixar films, it is easy to see that elementary had a disastrous box office performance. toy storythe studio’s first animated feature film, which premiered on Thanksgiving weekend in 1995 and grossed over $39 million.
Presented in this way, the data is somewhat “lie” given that it was a 5-day holiday weekend. But if we confine ourselves to what happened between Friday, November 24th and Sunday, November 26th inclusive, his gross was $29.1 million. Less number than elementaryYes, but with the difference that it was received in a much smaller number of theaters. After all, toy story It debuted in 2,457 theaters in North America against the 4,035 that were available for Pixar’s new film.
If you think compare elementary With toy story This is unfaireven if it’s only in terms of box office, we can practice the same exercise with others movies the least successful (and iconic) studio. light year, since 2022, has been one of Pixar’s worst flops with a worldwide gross that barely topped $226 million. However, it made $50.6 million in the US and Canada in its opening weekend.
Even forward was a better discovery than elementary. The fact is not insignificant, since it was released in March 2020, just a few days before the start of restrictions due to the pandemic. Despite challenging prospects, he earned $39.1 million in his debut.
Why is the new Pixar commercially disappointing?
if you wonder why elementary Pixar’s Biggest Opening Box Office Failure, maybe more than one reason. In accordance with Hollywood Reporter, one possible explanation is that the consumption habits of the population have changed. Especially since Disney has decided to send a few Pixar movies to Disney+ during the pandemic.
The experts also note that introducing new animated intellectual property in cinemas may no longer be an attractive option for families.
elementary also had to compete with blockbuster animations such as Spider-Man: Crossing the Multiverse, which is not a minor detail. The Columbia Pictures film has grossed over $280 million in North America and nearly $500 million worldwide since early June. Not forgetting that the Pixar premiere went hand in hand with Flasha commented feature film from DC that also disappoints at the box office.
However, the (at least initial) failure elementary this may be due to creative and marketing issues. The fact that animation has moved away from what Pixar used to offer may be a direct reason for the lack of public interest.
In fact, it was recently revealed that the animators used AI in one of their characters; something unprecedented in his creative process. While this goes beyond technical innovation and experimentation, the reality is that Disney also did not dedicate such a large-scale advertising campaign to him. like the one that was intended for studio heavyweights in other times.
Source: Hiper Textual
