Little by little, Netflix continues to carve a niche for itself in the sports industry. In the past, other streaming platforms have already chosen to broadcast certain events, such as football matches. But the American giant Reed Hastings chose something even newer. The studio organized its own sports competitions with the participation of the world’s best athletes. And we won’t have to wait long, because it will take place this fall. The title of the event is simple and direct: Netflix Cup.
This competition will be nothing less than the first sporting event that Netflix will broadcast live through its video streaming service. It will consist of a golf competition, a tournament match play at the Wynn Golf Club in Las Vegas. But the real incentive is who will compete in Netflix Cup. And the company managed to gather athletes of the highest level.
In particular, the platform will unite four Formula 1 drivers and four PGA Tour golfers. The pilots will Alex Albon (Williams Racing) Pierre Gasly (BWT Alpine F1 Team), Lando Norris (McLaren Racing) and Spanish Carlos Sainz Jr. (Scuderia Ferrari). For their part, golfers will Rickie Fowler, Max Homa, Colleen Morikawa And Justin Thomas. The dynamics between them will be very simple. They will be divided into pairs, one athlete from each discipline in each team. They will all play an eight-hole match and the top two pairs will advance to the last hole.
Netflix Cup It will stream live on Netflix starting at 12am (Spanish time) on Tuesday 14 November. It will also kick off the first week of the Formula 1 Heineken Silver Grand Prix in Las Vegas, which runs from November 16 to 19. Thus, the event will unite the main characters of two of the most famous Netflix sports series. Formula 1: strive to survive And Full swing. Below we add a trailer for the new competition.
Netflix is betting on sports
Sports series have gained a lot of prominence on Netflix in recent years. Formula 1: strive to survive as a primary reference. The series is already in production for its sixth season, achieving its goal of making the sport even more popular, especially in the United States. On the other side, Full swing The premiere took place in 2023, and filming of the second season is already ending. The PGA Tour’s fan base has also increased since its premiere.
“We love seeing our sports series reach more fans of sports leagues and competitions around the world,” he says. Gabe Spitzer, VP of Documentary Sports at Netflix, in a press release sent to media outlets. “Netflix Cup “Let’s take this energy to the next level when global stars from two hit songs compete in our first live sporting event,” he adds. If the experiment works, we can foresee the company trying its luck again, perhaps even with other sports that it also covers in its catalogue, such as football or rugby.
Source: Hiper Textual
