The worst omens already felt over the weekend are being confirmed. Miracles It bombed at the box office and is already the worst opening movie in the Marvel Cinematic Universe. In the US, the company barely raised $47 million. The figures in international markets are also not very encouraging: the collection is 41 million.
In fact, tax collection forecasts as of last Saturday, November 11th, were 30% below expectations. Actually, Miracles It is the studio’s third film to gross less than $60 million and the first film to gross less than $50 million.
Superhero fatigue isn’t the only reason the film didn’t do well at the box office. Also working against this is a cast strike – and the near complete absence of Brie Larson, Teyonah Paris, Iman Vellani and Samuel L. Jackson – while promoting the film. But according to the report deadline One of the biggest reasons for the film’s failure at the cinema is due to Marvel’s overexposure to Disney+.
Marvel is a box office failure that goes beyond superhero fatigue.
During and after the pandemic, Marvel Studios began using Disney+ as a platform to promote its products and thus reduce the money drain due to the lack of theaters showing films. By adding its own cinematic universe to the series and the need to connect everything to understand what is happening, the viewer begins to tire, and it shows.
He crossover between film and television doesn’t seem to work, and to really understand Miracles I needed to watch three episodes: Ms. Marvel, Scarlet Witch and Vision (WandaVision)and even Hawkeye. Also a film released in 2019: Captain Marvel. This is the question of many viewers who, no matter how loyal they are to the Marvel Cinematic Universe, seem to simply be losing faith as the quality of the productions gets worse and worse.
According to PostTrak, Comscore’s film-focused audience tracking system, 64% of people who watched Miracles In the US, they signed a contract with Disney+. The figure is quite significant, since it will be only a fraction of the percentage of viewers who watched all these series to understand the film.
The report also said that due to its length and subject matter—almost cartoonish at times—Marvels felt like it could be watched at home on Disney+ rather than in theaters. We agree with the assessment. It feels like a production designed to just be fun for ninety minutes, with no real impact on the grand scheme of the Marvel Cinematic Universe except for the post-credits scene.
At the moment, almost all of the studio’s productions are delayed. Partially due to the writers’ strike, the actors’ strike, and the internal restructuring that God Iger initiated after the dismal performance – both in quality and audience – of Marvel Studios’ recent productions.
It’s amazing. No one in 2019 could have imagined that the almighty Marvel/Disney would have such problems with intellectual property.
Source: Hiper Textual
