Google launches a plan for the production of films and television series

Google Launched A new plan for the production of films and television seriesThe field is a technological giant associated with a talent agency in order to strengthen its presence in Hollywood. The strategy not only seeks to finance projects, but also to position their products and technologies in order to change the mentality of the youngest audience.

In accordance with Business -InterderGoogle is launched 100 zeros, Association product with Producer Range Media PartnersA long -term strategy field includes financing and production of projects using or without a script, such as films and television series. Google relies on a hybrid structure, which includes Hollywood veterans and its own employees to take care of the technological aspect.

Although 100 zeros may seem another attempt to compete with giants such as Netflix or Amazon in creating content, the truth is that Google does not go along this path. The company has two goals: That actors use their technologies and products on the screen To conquer new generations and Sell ​​projects for excellent researchField

The first goes beyond the placement of a traditional product, such as Nokia 8110 De neo in Matrix or an excess of pepsi in World war Z.Google wants something more subtle, which is organically integrated into the film. According to the report, 100 zeros will strive to position technology How Circle for search (Surrounds the search) or an exciting idea of ​​Google maps.

Google wants his products to be as attractive as iPhone

Google wants to show that its products chill And at the same time, reduce Apple’s effect on a large screen. The technology believes that the promotion of these projects will force Gen Z to buy a pixel instead of an iPhone. Task Make Android and its ecosystem are rapid It is difficult, although not impossible.

In addition to the integration of his technologies and products, Google also looked at AI. One of the goals of the association will be make short films about artificial intelligence And there are plans to expand two of them for feature films. The report refers to a short call Sweet waterWhere the son of a deceased actress uses AI to reconcile with his mother.

In a statement Google said that 100 zeros will cooperate, study the capabilities of technology through the narrativeThe field “This initiative is different because it consists of people who work full -time in Hollywood and who remain in the range and get their support,” said Rachel Douglas, the manager of the producer.

For now They were not disclosed, what will be the first projects This will arise from this association. The logo of 100 -nipers has already appeared in CuckooHorror Film with Hunter Shar in the title role (Euphoria), although the film does not include a single pixel or Google technology in the foreground.

This is also not known How much time will pass before Google cancel the association And finish your aspirations to do Hollywood. If anything distinguishes the company, this is that The heart does not touch to kill products And the proof of this stage or the same originals of YouTube. The latter arose as a plan for generating original content to compete with Netflix, but never managed to promote the premium subscriptions and ultimately canceled.