Netflix makes very important changes in its platform. The company has just confirmed New design in the interface The service, which, first of all, will affect the TV application, and which will be available in the coming weeks. The application for mobile and tablets also receives changes.
At a press conference, the company’s product director describes a new design as an interface “It’s easier, more intuitively clear, and this is better to amplit entertainment in Netflix today”The field is actually the goal of the redesign in order to facilitate the search for content, such as series, films, documentaries, programs or even games.
That is why Netflix rearranged the buttons that allowed access to various menu and categories. Now All of them are located on the upper screen of the screenWhere we can see direct access to the search function and “My Netflix”, where you can access directly to the content added to the list.
New interface and higher recommendations
Nevertheless, the most remarkable thing in the new interface is a new and huge banner that appears in the upper part of the screen and shows The content is recommended by NetflixHaving twisted the field, the user can gain access to various sections and categories that have a much more intuitive new type.
This interface was also developed to be “More flexible experience”Allowing Netflix to adapt it depending on content, or demonstrating live broadcasts, original films, etc.
Certainly, Content recommendations They also improved with the new interface. Netflix claims that now they are more “susceptible”, and they will understand that you are looking for or what content you are interested in. For example, if you are looking for a film in which a specific actor or actress comes out, Netflix will show you the content associated with both the theme of the film and the actor.
Netflix also improves your mobile application
In parallel, Netflix also confirmed A new interface for your mobile application. This not only accepts the aesthetics of a new design of the application for television, but also improves two key points: the recommendation of search and content.
As for the search, Netflix realizes Generative To help users find more content. Thus, it is possible, for example, to print “I want to see something that makes me laugh” so that the search throws out the results of the comedy.
On the other hand, Netflix also “copies” Tiktok function. In particular, the company will show short videos and fragments of its series or films so that users can open it and interest this content.
The company confirmed that all these changes will be available in the coming weeks, and it may take several months to submit an application.
Source: Hiper Textual
