Despite the agreements reached in 2023 in Hollywood in relation to AI, Netflix seems to have decided to accept this new technologyThe field was confirmed once again Ted SarandosGeneral Director of the most important streaming platform in the world. The executive director guarantees that the company’s commitment to artificial intelligence will be complete: therefore, it predicts the future for the industry closely related to it.
He did this at a meeting with financial analysts after the presentation of the results of the second quarter. “We are still convinced that AI is an incredible opportunity To help creators make the best films and series, and not just cheaper, ”he says Sarados About Netflix philosophy. A controversial statement for everything that implies AI when creating series and films, especially due to work.
“These are real people who do real work with the best tools. Our creators already see the advantages in production Thanks to preliminary viewing and planning of Thomas and, without a doubt, for visual effects, ”the executive director defends him. In fact, with these words Sarados confirms that Netflix has already implemented AI in certain parts of the process.
AI in Netflix and Eternity
Specifically, Ted Sarandos talked about how Argentine series Eternity Already used AIThe field on this first material created by artificial intelligence in the original series or Netflix film, Sarados He confirmed that the artists of Netflix and the Argentinean of visual effects collaborated to show the fall of the building in Buenos -Aires.
“Using the tools controlled by AI, they were able to achieve an amazing result with a wonderful speed. In fact, This sequence of visual effects was completed ten times faster From what could be completed using the tools and work processes of traditional visual effects, ”celebrates the best president of Netflix. At the same time, of course, he cost production costs.
“The creators were delighted with the result. We were delighted with the result. And even more important, the public too. Therefore, I think that these tools help the creators to expand the capabilities of the story on the screen. And this is the most interesting, ”he also says SaradosField
Source: Hiper Textual
