Amazon He is faced with new demand, this time for his main service streaming video. On this occasion, the American giant is accused of deceiving customers who buy films in digital technologies, pay additional for them. Something, that if it goes forward and makes the company fix it, I could forever change the flow panorama As we know him. In particular, demand indicates a license for the use of these films.
As reported Hollywood reporterLast Friday, in the federal court in Washington there was a collective demand against the Amazon For unfair competition, deceitful advertising and violation of the laws of legal resources of consumerThe field claims that the company forces consumers to believe that they bought content when they pay for a digital format film. But in fact, the only thing they receive is a license to see her that it can be canceled at any time.
And, if the technological giant loses the rights of the film, he will completely disappear from the viewer’s library. In turn, if Amazon loses the rights of a particular version of the film (for example, a special, such as a reduction in the director), it can also be replaced by another meeting, such as the standard that reaches cinemas. Summarizing, Demand for Amazon notes that the alleged “purchase” is not like thatThe field is on the contrary, this is only the acquisition, depending on the changes that can even force the content to lose without restoring it.
Demand accuses Amazon of deceit during the purchase process. On your web site on the video transmission platform, the company provides consumers with the opportunity to “buy” a film. Nevertheless, in small printing this is in detail: “You get a video license and accept our conditions.” This, according to the requirement, is not adjusted with the definition of the “purchase” that occurs in deception. Thus, compensation is requested for damage without instructions, including the return of the benefits and penalties for supposedly malicious and deliberate behavior.
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How will Amazon answer demand?
At the moment, Amazon has not offered any official position about demand, although there are precedents. Already in 2020, Amazon received another demand for unfair competition and deceptive advertising in connection with this practice. At that time the company He argued that the use of the word “buy” does not mislead. Thus, they assured that consumers understand that their purchases are subject to licenses.
In turn, the webster dictionary, which defines the term as “the right to use or payment”, and not as eternal property. Finally, They defended themselves, saying that users are conveniently warned that they may lose accessThe field is very regret, the court rejected the Amazon’s request for a deviation of the claim.
Everything plays against Amazon
Now, in addition, recent changes in the law are made even more difficult for Amazon with a demand. And at the beginning of this year the law of California entered into force, in which It is forbidden to declare the transaction as a “purchase”, unless it offers unlimited property of the productField
On the other hand, for such cases as those that are considered, according to the law, sellers must obtain a recognition that the buyer knows that he actually acquires a limited license that can be revoked. A consumer lawyer who wants to sue the company says Wright Noel, says Amazon “does not comply with the standards established by the law for a clear and visible notification What they buy is a response license for access to a digital product. “And, as he indicates,” “The warning is hidden on the lower screen, in a much smaller source than the rest of the screen text. “
Source: Hiper Textual
