Big and completely unexpected news in the entertainment industry. hug groupone of the most important video game companies today, announced the purchase of Middle-earth Enterprisesthe company that owns and controls most of the intellectual property (IP) Lord of the Rings D hobbit. Its previous owner was Saul Zaentz. The figure, yes, has not been made public, but we feel that we are facing transactions of the stratosphere.
Clearly, the purchase of Embracer, which has been throwing an entire house out of the window in recent years to add to its franchise catalog, could mark the near future. Lord of the Rings. Be careful, because this acquisition will not only affect the brand’s presence in the world of video games, but also in movies and other entertainment products.
Because the universe created by J. R. R. Tolkien is huge, intellectual property management Lord of the Rings specially divided into many categories. However, as mentioned above, Embracer took control of almost all IP, except for the publication of literary works, which is still owned by the Tolkien Estate. Here is what the company gets after opening the wallet:
- franchise right in video game D board games.
- Rights movies from Lord of the Rings D hobbit. Also series television, which do not exceed four episodes.
- Creation rights productincluding services such as hotels and restaurants.
- Development rights amusement park.
- Creation rights theatrical performances or other types of live performances Lord of the Rings D hobbit.
- rights to adapt any literary work approved by Tolkien’s state. This includes Silmarillion D Unfinished Tales of Numenor and Middle-earth.
Obviously, the latter is the most important of all. Why? because any production company interested in making a movie/series based on Tolkien’s works will have to go through the Embracer Group table. negotiate a license.
Perhaps at this point you are wondering if this affects Rings of PowerPrime Video series Lord of the Rings? Well, there’s a lot of confusion here. Middle-earth Enterprises has been involved in the licensing issue, but Embracer notes that its acquisition only covers series that are four episodes or less. That way, Amazon wouldn’t have to renegotiate the rights it acquired years ago. I hope they clear up this issue soon.
future Lord of the Rings
What will happen from now on? Basically, Embracer is free to explore endless stories through various products.. His specialty is, of course, video games, but there will certainly be film companies interested in negotiating new films. In fact, Embracer itself indicates that they are exploring the possibility of developing films centered around characters such as Gandalf, Aragorn, Gollum, Galadriel or Eowyn, just to name a few. Yes, the possibilities are almost endless.
Embracer did not spend a multi-million dollar amount to have Lord of the Rings stored in the trunk. Then, you can expect the company to green-light several adaptations in the coming years.. The gold mine will not explode on its own.
“I’m really excited that Lord of the Rings D hobbitone of the most epic fantasy franchises in the world, to join the Embracer family, unlocking more transmedia opportunities, including synergies across our global group,” said Lars Wingefors, Embracer Group CEO and Founder.
It should be noted that IP Lord of the Rings It will not be managed directly by the Embracer Group, but by its Freemode and Asmodee subsidiaries. “In the future, we also look forward to working with existing and new third party licensees of our growing IP portfolio,” he concludes.
Embracer not only announced the purchase of Middle-earth Enterprises. They also acquired several video game companies such as Tripwire Interactive, Limited Run Games, Tuxedo Labs, and Singtrix. In addition, he mentions that they have made another important acquisition, but it will be officially announced later. Last May, the group acquired Square Enix’s western studios, so it now owns the franchises. tomb Raider, god ex, Thief D Cain’s Legacy.
