Also Apple TV + is considering insert advertisement for his movies and TV series. According to the Digiday website, the VP of Apple’s advertising department has already met with several executives from the major advertising agencies, with the aim of identifying a potential partner for the VoD platform.
At the last minute there would be nothing. Unlike the competition, Apple TV+ has yet to make its way into the hearts of the general public. The spread of the service – despite the high quality of the catalog – is still below Apple’s expectations. For this reason, introducing advertising early could hinder the growth of Apple TV+.
Apple hopes to reach a compromise position. If Apple TV+ is really advertising, the number of interruptions will have to be very modest in order to disrupt subscribers as little as possible. The idea for now is to have some place before the start of some of the most watched movies and TV series.
Meanwhile, both Netflix and Disney have already announced the imminent arrival of ads on their respective platforms. In both cases, the ads are not shown to all subscribers, but only to those who opt for a new subscription with a lower price.
Source: Lega Nerd
