owned by Warner Bros. A few days after Discovery hbo maxannounced its latest results in terms of flow, Disney did the same in its quarterly earnings report. We are slowly starting to get to know the real customers of the streaming world.
Disney+The entertainment giant announced that its platform attracted 12.1 million new subscribers between July and September this year, bringing the platform’s total customer base to 164.2 million.
If we add Hulu and ESPN Plus services (only available in the United States) also added more paying customers, which 235 million subscribers in totalThe highest figure in the entire streaming industry.
For comparison, all wbd portfolio -including HBO, HBO Max and Discovery Plus- currently has just under 95 million subscribersand added 2.8 million new customers in the previous quarter alone.
Netflix added even fewer subscribers (2.4 million) over the same period, but the publisher’s global count remains the highest at 223 million for a single service and platform (the rest does the calculation by adding different services).
An unstoppable growth already powered by advertising
Among all the best streaming services, Disney+ is the fastest growing. But it still has a way to overtake Netflix as the largest platform in the industry, which seems to have rebounded after two consecutive quarters of declines in 2022.
Moreover, subscriber growth does not automatically mean profit. Despite the rosy reading of customer numbers, Disney’s fourth-quarter results actually confirmed loss of $1.47 billion annually. That’s almost double what it was in 2021.
According to the Wall Street Journal, Disney’s new, cheaper, ad-supported subscription package will limit ads to four minutes of content per hour, and completely restrict ads when minors use the service via the kids’ profile.
This approach follows that of HBO Max, which launched its own cheap subscription package to surprising popularity in June last year. Netflix also launched an ad-supported plan this November. It seems the future lies in imitating traditional TV… what sort of things.
Source: Computer Hoy
