A few days ago it became known that the total cost Avatar: Path of Water, written by James Cameron, was $400 million. An investment so monumental that it makes it one of the most expensive films ever made. However, it’s also a big challenge that includes not only return on investment, but also support for the saga’s feature.
According to Cameron, shared Avatar universe should span five films, that is, the continuation of the 2009 hit will only be a transitional story. But also a way to reconnect the public with the environmental epic that has changed sci-fi cinema in many ways.
Nonetheless, Avatar: Path of Water You are faced with a difficult terrain. Since the historical record of the original is still a milestone in cinematography, its sequel must cover several different spaces at the same time. In addition to being successful in theaters – and managing to win over a whole new audience – it should confirm the story’s box office success.
Avatar: Path of Water This is the first step of an ambitious project that requires a demonstration of its financial strength. Even the director himself admitted that a feature film must be a huge box office success. “The only thing that can ensure franchise continuity is that it manages to raise at least two billion dollars.”
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20th centuryAvatar: Path of Water there’s a long way to go
That’s a gigantic number in a post-pandemic market that took months to stabilize thanks to a handful of high-profile blockbusters. movies like Spiderman: No Way Homefrom Marvel and Top Shooter: Maverick they barely made it past the mythical trillion dollar barrier. While recovery is evident, it is also subject to the inevitable effects of two years of extreme conditions.
In fact, the great superhero franchises are currently facing an unexpected turn of events. Most of his premieres were significant loss of audience over the second weekend. Even Disney’s win-win anime bet for Thanksgiving weekend turned out to be a flop. Strange worlddirected by Don Hall, became the studio’s highest-grossing film to that point.
To Avatar: Path of Water It starts on shaky ground. Also on a difficult path, which should, at a minimum, delve into several different situations. From reuniting an audience with a film released thirteen years ago and competing in a different market, to capturing an entirely new audience. One, moreover, accustomed to fantasy and digital effects and, perhaps, oversaturated with their use. And if that wasn’t enough, the start of a possible saga Avatar coincides during the debate about the longevity of large franchises.
The weight of the profitability conflict Avatar: Path of Water This also includes its duration. The film is over three hours long, so it is shown less daily in theaters. If we add to this that its greatest strength will probably be in IMAX theaters or with 3D technology, the options shrink even further. Can Cameron’s sequel become a monumental blockbuster under such conditions?
Scenario with many complexities
The same director responded to some concerns about this and, in fact, is convinced that the essence of the dilemma in the experience of cinema. For Cameron, perception Avatar: Path of Water as a show it is something that can overcome the possible difficulties it will have to deal with.
Also consider, as far as possible, the requirements of the new type of audience. The one that has at its disposal the opportunity to wait for a possible premiere in streaming or, just in case, consider other options. In conversation with Total filmsdirector admitted that Avatar: Path of Water He will go through a difficult space.
“The market can make it clear that (the franchise) is simply not profitable. We’re in a different world now than when I wrote these things (the entire franchise). It’s a double whammy: a pandemic and transmission. Or, conversely, we remind people what going to the movies is like. This movie definitely does it. The question is, how many people care about something like this now?
James Cameron for Total films
At the same time, Cameron will face the time factor, which means more than ten years since the original story premiered. Avatar. Despite the good reception of its revival, the story has lost relevance as well as importance. Even a certain sense of time in the ever-evolving world of cinema.
Cameron’s environmental epic became a curiosity in 2009 that surprised in many ways. Today, however, it is an artifact of nostalgia. So much so that even though its visuals are still amazing, it should be criticized for a simple argument. At best, one that has been repeated, imitated, and deepened in many different ways over more than a decade.
Franchise Time Factor Avatar
With a clever move, Disney released a rerun in select theaters on Avatar a few months before the release of its sequel. But, despite the modest performance of the collection, it did not achieve the expected effect. The movie is currently not available on any platform. streamingwhich makes it difficult to see.
Thematic section Avatar: Path of Water it can also upset the balance of public preferences. The original story was simple and, in fact, drew the most criticism at the time of its premiere. Did you need to expand your universe beyond the complexity of Pandora as an ecosystem?
This question seems to be answered by further research by the Na’vi and other tribes on the planet. However, the problem becomes more complicated, as any franchise story will have to prove its effectiveness in Avatar: Path of Water.
A few weeks after the premiere, the promotion insists on returning to a beloved and unforgettable universe. But is this enough for success? The big question extends further. Can it become successful enough to become a historic event? It remains only to wait.
