red carpet this is one of the most significant moments of the Oscars and other awards. Although the use of this badge in Hollywood dates back to the 1920s, the Academy used it until 1961 to make it part of the experience. However, in Oscar 2023organizers they break a tradition of more than sixty years by choosing a different color.
The first indication that there will be no red carpet this year came at a press event on Wednesday afternoon. Oscars 2023 host Jimmy Kimmel joked about the new addition and the Academy’s confidence that “no blood will be shed.” The truth is that choosing a color other than the traditional red unrelated to Will Smith’s slap on Chris Rockbut rather, it is an aesthetic decision.
Lisa Love, a red carpet consultant, was one of those responsible for reimagining the 2023 Oscars. Hollywood ReporterLove mentions why the creative team chose to use a champagne carpet. According to the expert, the order came directly from Bill Kramer, the executive director of the Academy, who said that I wanted to turn a day event into a night event.
Not only does the champagne-colored carpet solve one of the oldest Oscars problems, it also works as a golden hour analogy. Love notes that The academy has always dealt with the inconvenience of starting at 4pm.when there is daylight, but his assistants arrive dressed for the night event. The champagne color contrasts with the ocher awnings and mimics the sunset on the beach.
New carpet turns Oscars 2023 into an evening event
Although the Academy broke with more than sixty years of tradition, replacing the red carpet was not an easy process. The consultant said they tested five shades before settling on the final color for the 2023 Oscars. The process also included feedback from the police department, fire department and sponsors.
According to Love, the final design combines the two tones in front of the entrance to the area where visitors take pictures. A champagne carpet that 275 linear meters in size, it becomes clearer when you get to the last tent. The academy has also set new rules for members of the press who will be covering the event, who must abide by a dress code based on black dresses and black tie suits (in the style of John Wick).
The 2023 Oscars will be presented this coming Sunday, March 12. at the Dolby Theater in Los Angeles. There will be no red carpet change at the 95th edition of the gala, but the presence of films from video platforms on streaming. IN hypertext we will cover the event to report on all the subtleties, including possible slaps on the stage.
Source: Hiper Textual
