In the not too distant future we may see live broadcasts of events through Netflix. As published termthe streaming platform will explore this opportunity as its next big bet to keep its profile among the public in the face of increasing competition.
The above environment ensures that this variable is in the early stages of development without going too far into it. It mentions that the company intends to implement live broadcasts. in comedy programs and shows without a script, at least in the beginning. It is also possible that this resource can be used in case of special meetings, as already mentioned.
However, Netflix would not set a timeline for this development, and the work would be done by a small team within the company. Either way, it’s still a very interesting fact that clearly shows how various streaming platforms try to squeeze as many ideas out of themselves as possible in order to entice subscribers.
Disney+ already experimented with using live broadcasts in the United States. Last February, the platform conducted a test with a program related to Oscar nominations. and looking to the future plans to launch a well-known program Dancing with the Stars as part of its live programming strategy. As a reminder, the platform just announced an increase in the number of subscribers by almost 8 million, and now their number reaches almost 140 million worldwide.
AppleTV+, meanwhile, comes from participating in sports broadcasts with MLB baseball. Till Star+ started a special movement in Latin America with the hand Sergio “Kun” Aguero; The former Argentine footballer, who recently signed an exclusive contract with Disney, has become the host of the show. Watch the party on ESPN during the UEFA Champions League semi-finals.
Netflix may use live streaming to avoid debacle
A lot has been said about Netflix lately, though not for the most elegant reasons. Company lost 200,000 subscribers in the first quarter of 2022, the first drop in the number of users in a decade, which led to a sharp drop in the value of its shares. Thus, $54 billion of his valuation disappeared overnight.
And the outlook for the current months is no better. When the firm reported a drop in subscribers, it said it expected the worst in the second quarter: the loss of another 2 million accounts.
Since then, Netflix has set its sights on making decisions that will help it get back on its feet. The first one was change your strategy be more financially disciplined by focusing on producing less original but higher quality content. Secondly, to accelerate the implementation of a cheap ad-supported plan, which should appear in the last quarter of this year. Third, promote taking action to prevent users from continuing to share their passwords; this is something the company wants to emphasize, as it believes it will cost it the ability to add up to 100 million additional customers.
The intention to explore the possibility of streaming events live could be another resource for Netflix to attract the interest of new subscribers. In any case, it looks like a bet that is still too early to determine how much it could affect the forecasts of the company, led by Reed Hastings.
Source: Hiper Textual
