Super Mario Bros.: The Movie It became a blockbuster. Earning $427 million in just five days of its release on the big screen, it broke several box office records in North America. Including the best debut of 2023 and the biggest win at the premiere on Wednesday.
But the phenomenon has spread to the rest of the world, especially Mexico and Latin America, where the film has reached the top of the audience. At the same time, the popularity in social networks and fan forums exceeded all expectations.
However, critics were harsh in their analysis of the success Super Mario Bros.: The Movie. Only 57% of positive reviews about rotten tomatoesIt has been called “simple and superficial” by various media outlets. At the same time, they accused the producer lighting use winks and links to hide a bland script full of inconsistencies and without much appeal. Everything but the huge support in theaters that the feature film received is already considered one of the biggest successes of the year.
Cinema for a new generation
The truth is that success Super Mario Bros.: The Movie proves an obvious fact. The character and his context are so deeply part of popular culture that the adaptation has become an immediate collective phenomenon. Despite the possible shortcomings of filmmaking, the widescreen version of the beloved universe won over its fans. Something he achieved through meticulous recreation of source material and attention to detail in the elements that made him famous.
What Makes Such a Noticeable Difference in Success Rates Super Mario Bros.: The Movie? Why does the point of view of critics and viewers seem to be more and more different in cinema? The answers may have to do with how the cinematic experience has become a far more versatile collective event than it was in previous decades.
At the same time, with the way he is now immersed in art, entertainment and show business. The opinion of series, movies and all kinds of content is in the hands of a wider audience. Thanks to the influence of social networks and their significant reach, the analysis of the most popular productions has completely changed.
Success Super Mario Bros.: The Movie belongs to his fans
At present, film criticism concerns not only specialized media. A few days ago CNN published an article in which he analyzed the influence of social networks on film criticism and analysis. The text reflects the impact of new forms of marketing and how they have led to massive content analysis for more than just experts.
After the dismissal of critic Todd McCarthy from Diversity before the abolition of the cult To the cinema chains ABC. All this testifies to the loss of influence of the traditional approach to cinematic content. Which points to a new critical dimension to the success of works such as Super Mario Bros.: The Movie.
One that brings the audience and their experience to the fore. From massive recommendations from tiktokers and twitter users around the world to conversations on forums and online platforms. Success Super Mario Bros.: The Movie It has become a viral event since the day it was released. Especially since the story, which tries to summarize the 59 versions of the game, appeals to several generations of players. Launched on the market in 1997, it is the most successful product Nintendo. The one who turned Mario already Luigi into icons that surpass even the world of video consoles.
Everyone’s favorite character
In 2017, the late Shinzo Abe, then Prime Minister of Japan, made clear how important the character is in global culture. Promoting Futures Summer Olympic Games in Tokyowore a red cap m front and work clothes Mario. Nothing else was required, it was obvious that the Nintendo character is a symbol of Japan and its culture.
It is difficult for a fictional character to achieve this level of recognition. But in fact, a saga is much more than a collection of successful games. By 2022, it is estimated that at least 3.2 billion people have enjoyed playing console games. The latest game in the saga Super Mario Odyssey, went on sale in 2017 with 25 million units sold. Which demonstrates the influence of the brand on a whole new generation of gamers.
Super Mario Bros.: The Movie brought this success to cinemas. Invoking nostalgia and paying homage to the game the players took part in, the film became an emotional experience. Directors Aaron Horvath and Michael Jelenik used the power of reference to create a story where fans, even casual ones, found elements to identify with. The triumph of an argument that makes history.
Source: Hiper Textual
