In 1996, the corporate world depended on the status of its leaders. Especially the tools they could use, and that they were as luxurious as they were practical. This is the first thing the film shows. blackberryfrom director Matt Johnson.
The screenplay, written by the same director with Matthew Miller and based on the book of the same name by Jackie McNish and Sean Silkoff, analyzes what success is. This comes after a decade in which the excesses of the previous one were already in bad taste. So, in the world of technology, the next step was to take the idea of an all-in-one phone and add an element that would make it indispensable.
Canadian company response Research in Motion (RIM) It was a device that, in addition to making calls, could receive emails. Of course, from a historical distance, the confessions of characters in blackberry his surprise at the novelty of the proposal seems naive. The humor of the plot has a lot of cult series Office, albeit with darker overtones. In the end, this is the story of two men who are destined for disaster.
blackberry
Matt Johnson’s film Blackberry chronicles the rise and fall of the brand through black humor that poke fun at bad corporate decisions and capitalism. Although this does not establish any political or moral position about what happened to the famous phone, which has now become a nostalgic memory. It’s actually more of an exploration of what led a company to collapse, and how simple mistakes can lead to a worse disaster. This mockumentary becomes more and more poignant, recounting a corporate defeat that seemed unthinkable. At the last stage, he turns his humor into something more ironic, without losing the ability to make people laugh.
blackberrythe phone everyone wanted to have
Movie blackberry — which mimics a docudrama but is fictional — delves into the root of the failure of such a project. He also dares to make cruel jokes about his failure. What happened that the revolution in the world of telecommunications became an archaic subject?
What decisions did you make Mike Lazaridis (Jay Baruchel) so that his inspirational project, presented in the film as unsurpassed, ended up disappearing? A feature film that could be content to chronicle their misadventures is a mocking satire of capitalism without preaching about the free market.
Before, blackberry he decides to let his – presumed – heroes reflect on defeat. At the same time, as a cutthroat business, competition is discussed without drama or exaggeration. blackberry he played hard and lost.
iPhone Predecessor
yeah tetris investigated an unexpected phenomenon and air corporate surprise blackberry Think about the mistakes that could cost you your success. The subjective camera also makes all the dialogue of the characters something like a confession. An admission of guilt in the coming defeat, but it is still decades away.
Chaotic camera movements and long close-ups allow the director to simulate documentary closeness. From a boardroom full of creatives acting like children to exhaustion that drives an executive to tears. Every scene has the tension of a tragedy that seems about to happen. But there is also almost involuntary laughter, with a deceptively sober script, with sarcasm as its central element.
Resource that explains how Mike Lazaridis He had great ideas, but very little talent in selling them. blackberry a dilemma quickly arises: what does it take to make a product sell well? He also analyzes it in a tongue-in-cheek tone that turns the dilemma into a trap. The first telephone was doomed to success, but could fail because no one knew about its existence.
explosive combination
In the absence of an answer, the creator had no choice but to hire Jim Balsillie (Glenn Howerton). The feature film shows the incredible partnership – both characters are analyzed as complete opposites – as an unavoidable fact. The need to sell technology and become the epitome of the anxiety of the modern consumer.
blackberry he talks about the expansion of the brand as if it were a wave of great curiosity turned into acquisitiveness. Everyone wanted a phone that would allow the user to connect to the Internet, as well as keep up to date with the latest events. The plan became more ambitious – and therefore risky – as it became a worldwide phenomenon. It is then that the film changes rhythm and tone, telling about the disaster.
The collapse of the corporate giant
blackberry he does not attempt to answer the question of why a project that had everything to succeed failed. In fact, it shows that for ten years it has been successful and opened the door for changes in telecommunications. But in the end, the obsession with sales undermined the company’s capabilities. keep up with the demands of a market obsessed with innovation.
Curious, blackberry notes that the first sign of a brand’s downfall was its inability to innovate. Even though the phone and its context indicated that it was a sign of the future. But greed Jim Balsilliecombined with awkwardness Mike Lazaridisbecame catastrophic. From offering the best to a loyal customer, it turned into a brand that did not know how to update in time due to lack of resources. Much worse, because of his inability to achieve his own goals and objectives.
However, the script is not so much about corporate missteps as it is about the two men behind the triumph and eventual financial disaster. So, blackberry emphasizes how gradually the interests of both collided, influencing the brand. The disappointment, loss, and crushing loneliness of failure are captured by the director’s camera in short, silent scenes. Without going so far as to highlight the company’s losing battle or assign responsibilities, the feature film captures the pain of failed projects.
With a rare sensitivity that lends a bitter edge to the satire, the film ends without leaving a conclusion. Besides the fact that there was a time when the brand dominated the world of telephony, but in the end it became a memory of the nostalgic generation.
Source: Hiper Textual
