Ozon Bank has introduced a savings account with a rate of 8% per year. The tool will help the market to increase turnover due to the influx of new customers. To open an account, you need to pass passport identification at order issuance points or at a meeting with an Ozon representative, writes Kommersant.
Clients should pay more attention to the offer: the savings account format implies the bank’s ability to unilaterally reduce the rate at any time, while, for example, in a traditional deposit it is fixed for a certain period, experts warn.
In 2022, Yandex-Bank released a similar tool with a rate of 8.5% per annum. Now the rate range is 6.5-9% per year. According to the data on the Wildberries Bank website, the rate on its deposits is 2-7% per annum.
Raising funds from retail clients for market banks is most likely not a solution to illiquidity problems, but a fight for a new client base for their own trading platforms, B1 partner Gennady Shinin suggested. . In this case, for banks, it’s more likely just the cost of attracting a new customer, which has the opposite effect for the entire ecosystem: by entering once, the customer can start engaging with it on a regular basis.
- In September 2022, Ozon decided to reorganize its banking subsidiaries: Ozon Bank, bought in 2021, was supposed to join Ekom Bank, created from scratch. The merger was assumed to take place in December 2022, however, the dates may change during the implementation of the reorganization procedure.
Author:
karina pardaeva
Source: RB
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