90% of pre-seed startups die. The mortality of startups after an initial round of investments is 75%. According to the founder of the Sole marketing agency Evgenia Zenits, the reason for failures is banal: most projects are launched without prior preparation.
Many start-up entrepreneurs, according to the expert, do not have a business plan:
- there is no prescribed financial model of the business;
- a study of the competitive environment has not been carried out;
- there is no study of consumer demand;
- a general analysis of the market with prospects for development several years ahead has not been carried out;
- the advantages and disadvantages of the released product are not detailed;
- its positioning is well thought out.
Evgenia Zenits also points out that many start-ups lack flexibility. “New businesses don’t always go as planned, and to survive you have to adapt. For example, a company launches a new product on the market for an audience, but there is no demand for it. Here one could find a different audience for the product or another region in which it can be sold. However, many do not, ”she emphasizes.
It is written in marketing that when launching any new business or product, you must follow the 4P concept:
- product (product) – what you are selling;
- place (place) – where you sell it;
- price (price): at what price you sell it;
- promotion (promotion): how you position and promote the product.
According to the expert, without thinking and investigating these 4 points, a startup may not launch, since it is very likely that it will fall into the same 92% that close in the first year.
Author:
karina pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
