2023 Women’s World Cup: French national team ad using Visual Effects goes viral

Next Thursday (20), The 2023 Women’s World Cup, which will be hosted in Australia and New Zealand, kicks off with the final scheduled for August 20. This version of the sporting event will be the biggest ever, as the first event with all 32 teams participating.

However, women’s teams do not have the same visibility despite their full potential. To prove that women’s football can offer the same excitement, A campaign by French telecommunications company Orange used visual effects to challenge public perception and went viral on the networks.. Check out the original ad:

In the introductory action, the company offers perfectly executed moves with head kicks, dives and free kicks. Among the protagonists of the scenes are the stars of the French national team Kylian Mbappé and Antoine Griezmann.

After the breathtaking scenes, a message appears saying “Only Les Bleus (the nickname of the French team) can give us these feelings” and concludes that “but they weren’t what you just saw”.

At that moment the video rewinds It reveals how visual effects were used to change the real athletes behind the Les Bleues games — Nickname of the women’s national team. In place of Mbappé and Griezmann, the protagonists were Sakina Karchaoui and Selma Bacha.

The video went viral, proving that football is exciting, regardless of the gender of the athletes. Most of the responses to promotional materials were positive, reinforcing how pointless such discrimination in sport is.

France and Brazil face off in the 2023 World Cup.

France is in the same group as Brazil in this Cup and both teams have a second round match on 29 July. The Brazilians will play their first game against Panama on the 24th at 8am (Brasília time).