Kicksharing “Yurent” launched an advertising campaign against “petushering”

The company warns against four major violations on its signs. These are drunk driving, refusing to get off at crosswalks, using a device for two, and refusing to extend insurance. For each of these “sins”, thematic posters have been drawn up, which, according to the service, are aimed at attracting the attention of a young audience.

For those who like to ride scooters together, the service suggests giving up this practice in order to “not be a cocky.” The company also recommends “for your own good and ours” to include “insurance.”

Unusual billboards, where users are addressed exclusively as “bro”, appeared in the stands and in the underground passages of the capital.

In addition to posters, the Yurent team prepared a video with examples of driving with violations. The English voiceover says, “My name is kiksharing, but everyone calls me petusharing.”

The company explained this expressive style with the desire to show users “how to become a scooter bro”.

“Often, people don’t even realize the risk of skating like a ‘rooster’ in violation of the rules. Most of these cases, caught by the lens of paparazzi and people’s CCTV cameras, in the traffic police reports are not only not funny, but also scary and often end tragically for the scooters themselves, ”says the service.

They added that a “scooter brother” is a user who treats scootering responsibly and does not engage in the “pet sharing” process.

In the context of an advertising campaign, the service announced a zero-tolerance policy for traffic offenders and has already started blocking irresponsible users.