Russian clothing chains in 2024 can complete an active increase in the number of their stores. The increase in the number of points of sale began in mid-2022 due to the departure of some international brands. One of the reasons is the high-quality filling of almost all areas, writes Kommersant.
According to NF Group, the amount of available space has already been reduced to a minimum and some developers prefer to wait for “their” anchor tenant.
According to Nikoliers, the vacancy rate in Moscow shopping centers in the first half of 2023 decreased to 13.5%, and by the end of 2022 it reached 14.9%, and in some shopping centers it reached 25-30%.
Experts suggest that players will now focus on optimizing their business, improving service, and increasing brand loyalty.
- Since the end of February 2022, Zara, Bershka, H&M, Uniqlo and several other brands have left the Russian market amid the Russian special operation in Ukraine. In this regard, a significant part of the niche of modern youth clothing, which Russian brands rushed to occupy, has been vacated. Analysts interviewed by RB.RU predicted further expansion of the Russian fashion segment, even if the departed brands return, albeit under a different name. In his opinion, this will not affect the domestic manufacturer much.
Author:
karina pardaeva
Source: RB
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