Companies from various business areas can now promote using Yandex.Food and Market Delivery. Previously, this was only available to regular partners of the two services: restaurants and brands of everyday products. This was reported to RB.RU in the press service of the company.
The teams of the two services will develop campaigns individually for each advertiser, based on their marketing objectives, business area, products and services.
Specialists will select the best advertising formats for a particular partner and create content that will be interesting and useful for Yandex.Food and Market Delivery users.
In this way, the services plan to diversify the business. Already in the second quarter of 2023, the share of advertising revenue from Yandex e-commerce services (Market, Lavka, Eda and Market Delivery) increased to 2.6% of the total sales turnover on these sites.
- Yandex renamed the Delivery Club food delivery service and expanded its range. The company changed the brand name to “Market Delivery”.
Author:
karina pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
